Cognigy to Acquire Prismo, Expanding Voice AI Leadership as Part of NICE's Global Market Penetration Strategy
Upon closing, the acquisition of Prismo will strengthen NICE's voice AI capabilities while extending advanced voice agent technology across Cognigy's 25,000+ enterprise customers, solidifying NICE's international leadership in voice-powered customer experience.
Strategic acquisition expected to close by Q1 2026, strengthening NICE's position as international leader in voice-first customer experience solutions
DÜSSELDORF, Germany – [November 2025] -- Cognigy, recently acquired by NICE Ltd (NASDAQ: NICE) in September 2025, today announced it has entered into a definitive agreement to acquire Prismo Group Ltd, a UK-based voice AI innovator developing advanced voice agent technology for enterprise customer service. The transaction is expected to close by March 2026, subject to customary closing conditions and regulatory approvals.
This acquisition represents a pivotal step in NICE's strategic expansion to establish global leadership in voice-first customer experience. Following Cognigy's integration into NICE's portfolio, the company is aggressively pursuing specialized technologies that address the growing enterprise demand for voice AI automation.
Prismo's advanced voice agent capabilities directly support this mission, enabling NICE to penetrate international markets with a comprehensive voice-native customer experience solution.
The acquisition will integrate Prismo's specialized voice agent technology into Cognigy's conversational AI platform, creating a unified offering that addresses both chat and voice channels. This strategic combination positions NICE to capture market share in voice customer service automation, a segment experiencing rapid growth as enterprises seek to extend AI-driven interactions across all communication channels.
Upon completion, Prismo's advanced voice AI technology will enhance Cognigy's platform, enabling customers to deploy intelligent voice agents at enterprise scale with reduced implementation complexity. Cognigy's battle-tested platform architecture ensures compliance, security, and scalability, while Prismo's innovation accelerates deployment timelines for organizations seeking voice-first customer experience solutions.
Cognigy is recognized by leading industry analysts as a conversational AI leader. This acquisition strengthens NICE's competitive positioning in the global voice AI market, complementing Cognigy's existing capabilities and extending reach into voice-centric customer service operations.
Following integration, Prismo's technology will be incorporated into Cognigy's platform while supporting existing customer implementations during transition.
"Joining Cognigy and NICE represents an exceptional opportunity to scale our voice AI technology globally," said Mohsin Aboud, Founder and CEO of Prismo. "NICE's recent acquisition of Cognigy demonstrates their commitment to dominating the conversational AI space. We're proud that our advanced voice technology is core to their strategy to become the international leader in voice-first customer experience. This partnership accelerates our mission to make enterprise voice automation the standard worldwide."
Philipp Heltewig, General Manager of Cognigy and Chief AI Officer at NICE, said, "Prismo's advanced voice technology is essential to NICE's vision of global voice AI leadership. Our September acquisition of Cognigy positioned us as the conversational AI platform of choice. With Prismo's innovation, we're now expanding that leadership into the voice channel, addressing a critical market opportunity. We're committed to rapidly integrating Prismo's technology to deliver comprehensive voice and conversational AI solutions to enterprises across every geography."
Scott Russell, CEO of NICE, added, "Voice AI represents one of the most significant growth opportunities in enterprise customer experience. Cognigy's acquisition positioned us at the forefront of conversational AI. The acquisition of Prismo extends that leadership into specialized voice capabilities, enabling us to serve global enterprises seeking end-to-end AI-powered customer experience solutions. This is part of our strategic roadmap to establish NICE as the undisputed leader in voice-first customer service automation internationally."
About NICE NICE (NASDAQ: NICE) is transforming the world with AI that puts people first. The company's purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act. Trusted by organizations throughout 150+ countries, NICE's platforms are widely adopted across industries, connecting people, systems, and workflows to work smarter at scale and deliver proven measurable outcomes.
About Cognigy Cognigy, recently acquired by NICE Ltd, is a global leader in enterprise conversational and agentic AI, serving organizations across 150+ countries. The company's AI-powered platform automates customer interactions while maintaining human oversight, enabling organizations to scale intelligent service delivery across voice, chat, email and messaging channels. As part of NICE's unified platform, Cognigy continues advancing conversational AI capabilities for enterprises worldwide.
About Prismo Prismo Group Ltd is a UK-based voice AI company developing advanced voice agent technology for enterprise customer service automation. Prismo's platform enables streamlined deployment of voice agents with minimal implementation complexity, addressing growing market demand for intelligent voice solutions. With this acquisition, Prismo's technology and team integrate into Cognigy's platform, extending voice capabilities across NICE's global customer base as the company pursues international leadership in voice-first customer experience.
